"There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors," seltzer the company said.

The company said it will be seeking damages resulting from the publication of the lawsuit's allegations. Two pilots have accused Nick Caporella, the 82-year-old chief of LaCroix sparkling water, of inappropriately touching them while they were in the cockpit of his business jet. (Incidentally, two National Beverage executives left the company for Spindrift. as well as other partner offers and accept our, "We never have, and never will, make false statements about our products.".

Meanwhile, competitors like Coca-Cola’s sparkling Dasani and Smartwater, PepsiCo.’s Bubly, Northeast seltzer stalwart Polar, and boutique brand Spindrift are on the rise. BPA is a chemical used in the production of some plastics and aluminum containers. LaCroix Sparking Water on display during Hilarity for Charity's 5th Annual Los Angeles Variety Show: Seth Rogen's Halloween at Hollywood Palladium on Oct. 15, 2016 in Los Angeles, California. The company said its sparkling water is "made only with flavor ingredients that have been certified as natural" and that all its ingredients are free of genetically modified organisms, or GMOs. LaCroix has denied the claims in the suit. "LaCroix's reputation has been maligned over the last year by 'buzzworthy' publicity arising from false and intentionally misleading accusations that may take months or years to refute in court," the company said in the letter, which it posted on Monday to its social media accounts. All LaCroix products are being filled in cans without BPA-based liners.". Read more: 'Please stand with us': LaCroix slams 'misleading' lawsuit that links the sparkling water to insecticides. "We want you to know that we have been faithful to that obligation.". The Food and Drug Administration has said that BPA is safe at the low levels that occur in some foods. Some of her followers agreed, although according to La Croix’s owners the National Beverage Corp., they surveyed and gave samples to 35,000 people, including many in Cuban-American communities, and they did not hear similar criticism.

Linalool and limonene also occur naturally in fruit. In 2016, National Beverage senior executives began leaving the company in what trade publication BevNet called a “National Exodus.” Over the next three years, former colleagues, employees, shareholders, and consumers sued Caporella and National Beverage for “improper touching,” hostile work environment, wrongful termination, and misleading claims regarding LaCroix’s “all-natural” recipe. The filing in Cook County, Illinois, circuit court, on Monday against the National Beverage Corporation, LaCroix’s parent company, by the law firm Beaumont Costales LLC on behalf of plaintiff Lenora Rice. Ethyl butanoate is found in natural fruits, including apples and tangerines, according to the chemistry database PubChem maintained by the National Institutes of Health. WinterBrook went bankrupt in 1996, and in swooped LaCroix’s next buyer, National Beverage Corp. LaCroix’s unprecedented success in the early 2000s is largely credited to National Beverage Corp. CEO Nick Caporella, the now-83-year-old billionaire who reportedly committed himself fiercely to the brand (at times, to a serious fault; more on that later).

The Tribune called LaCroix “a plum for WinterBrook, giving the company a highly visible and popular sparkling water in the Midwest.” Sadly, the sparkling success didn’t pan out.

since. "LaCroix's reputation has been maligned over the last year by 'buzzworthy' publicity arising from false and intentionally misleading accusations that may take months or years to refute in court," the company said. G. Heileman Brewing Co., better known for making Old Style beer and Colt 45 malt liquor (now produced by Pabst), launched LaCroix in 1980. Six American Wines to Pair With Classic American Food, LaCroix Went From Brewery Side Project to Cult Favorite to Controversy in Record Time | VinePair, https://vinepair.com/articles/lacroix-brewery-controversy/, wbs_cat Beer, wbs_brand LaCroix, beer history, brewery, lacroix, seltzer, sparkling water, 11 Things You Should Know About Heaven Hill Distillery | VinePair, https://vinepair.com/articles/heaven-hill-distillery/, wbs_cat Spirit, wbs_type Bourbon, wbs_type Rye, wbs_type Whiskey, wbs_brand Heaven Hill, blended whiskey, bourbon, bourbon county, rye, wheated bourbon, whiskey. La Croix has ignited heated debate over the marketing of its new flavors that, according to a press release, "highlight the lively, exotic Miami personality." In a statement published online, the law firm says it wants LaCroix to relabel its packaging and award damages to customers who bought the beverages thinking it was "all-natural. A lawsuit popped open this week in Chicago accuses the popular sparkling water brand LaCroix of lying about its "all-natural" ingredients. According to the LaCroix website, the pH level of LaCroix Sparkling Waters varies by flavor, but overall they are less acidic than traditional soft drinks and juice drinks, so this particular brand might not be as bad as the seltzers analyzed in this specific study. Subscriber "Much of LaCroix’s popularity stems from the American consumer’s perception that LaCroix water is 'all natural,' or otherwise comprised entirely of natural substances," reads a copy of the complaint obtained by NBC News. It is published in Paris and distributed throughout France, with a circulation of 87,000 as of 2018. They help give citrus peels their distinctive aroma. But that doesn't mean LaCroix is off the hook yet when it comes to being a better-body choice. After a series of sales and ownership changes, the brewery went bankrupt in 1991. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider

His feverish devotion, along with LaCroix’s new consumer-approved (and designer-averse) packaging, an expanding spectrum of brightly labeled flavors, and increased distribution in aluminum cans, led to “double-digit volume gains” by 2013, Bloomberg reports. LaCroix posted an open letter to customers this week following lawsuits regarding the ingredients in its sparkling water and cans. ", "Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors," the company wrote, citing the United States Food and Drug Administration's definition of "natural.". Sign up for Insider Retail. Popular sparkling water brand LaCroix sued over 'all natural' label.

A lawsuit filed against LaCroix's parent company alleges the sparkling water advertised as "all natural" includes an ingredient used in cockroach insecticide as well as other artificial ingredients. ‘No way,’ they shout — We just love our LaCroix!’”, © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, 11 Things You Should Know About Heaven Hill Distillery, The Extraordinary Story of Massaya and Its Proudly Lebanese Wines, Meet HDHC, the New Hopping Technique Coming to a Hazy IPA Near You.

A leading-edge research firm focused on digital transformation. The biggest stories in fast food, shopping, and more. "Unfortunately for all parties involved, Defendant’s representations regarding the naturalness of LaCroix water are false.".

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