Currently, we have so many releases of sans faces with diminishing differences from each other, and historical examples, that I hope the debate over who ripped off whom will be rendered moot. With the Microsoft redesign, I would have done custom shapes for these letters, both to make the Microsoft word mark more distinctive, but also to separate the corporate identity from the system font that every Windows app and content is going to be saddled with. The goal of a major consumer brand isn’t to grab the public’s attention, or even to distinguish oneself. Apple, has traditionally been primarly a hardware-focused company, while Microsoft has traditionally been a software-focused company. The Apple ad shows off in one image that the device is thin, the screen bright, it runs fancy software, and that you will be able to recognize them in the local coffeehouse when you are secretly making the decision based on whatever everyone else is using. When they switch from Myriad, I think they will go to something distinctive. Though they display some of their Frutiger inspiration, I consider them entities of their own with more in common with each other than with Frutiger. What happens if Windows 8 is a Vista-style disaster in terms of public perception? Two or three years ago, I would have said this approach falls in line with Microsoft’s culture and identity: trying so hard not to offend that the result is bland, routine, expected. A similar cloud of uniformity has now descended over the landscape of mainstream technology, which is now a field of brands set in Humanist type. In spite of any superficial similarities, I think it has a completely different feel from Myriad and Frutiger, especially in continuous text. It is very quick and simple to generate text - enter your text in the text field and the rest is taken care by Fancy Text Generator. Engineers happy. It could just as easily be an ad for Dell or HP. Gorgeous logos. Looking at the homepages of Microsoft and Apple one sees some obvious differences: Microsoft is wisely echoing the Metro UI, predominantly white type aligned to the sides and corners of brightly colored boxes, while Apple floats black Myriad in spare white backgrounds in the same tried-and-true way it has done for over a decade. I don’t know what you’ve seen, but the Surface tablets from Microsoft have been highly acclaimed by reviewers and they allow more fun and play than the iPads can provide. I like the way that the new logo is both a spin on the traditional Windows logo and a reference to the new tiles/Metro design of Windows 8 – it pays homage and looks forward at the same time. But, the tone of both on the page are much lighter and more condensed than Frutiger, which always annoyed me by how large it set in its point size. There is at least a chance that a Microsoft app for iOS could get flagged for “using Myriad” even though it is Segoe. There’s such a wealth of options to choose from, it almost doesn’t matter which typeface one chooses to use within a given class. Licensed as. The problem with the new Microsoft logo isn’t really that Segoe is an unoriginal typeface, it’s that Segoe makes for an unoriginal identity. I shouldn’t be surprised there are the usual anti-MS shrills though. Contact the designer. The goal is to make shoppers feel comfortable. Download and generate all types of free fonts only at FontGet. Segoe is a typeface that is clearly inspired by Adrian Frutiger’s landmark 1975 design for the Charles de Gaulle Airport signage. I find the windows panes to be a superflouous tie-in to the Windows brand and the grey text makes the logo appear insubtantial somehow. Cool Fonts Online - Cool Fancy Stylish Font Generator is an online tool that provides a good way to instantly change fonts for your text. Yet, in using a Frutiger-esque typeface for their logo and visual identity, they simply resume their position as a follower, appearing (in spite of their innovations) many years behind the curve. The Helvetica type in iOS is “non-content type.” It is meant to fade into the background and not disturb the presentation of other type within apps and content. I can understand for brands like American Apparel, where a neutral, Swiss design philosophy has become merely ironic, hipster kitsch, but what about other brands? Thank you! All Products. But whatever the legal and ethical considerations, I have more respect for Segoe as a design than Arial. The iPad is the poor man’s Mac today. Nokia font here refers to the font used in the logo of Nokia, which is a Finnish multinational communications corporation. The use of this is not just limited to Facebook, Twitter or WhatsApp. Using this fancy text styles in Facebook & Twitter is probably one of the most popular uses of the Fancy Text Generator, but using these cool letters and fancy writings isn't simply limited to nicknames on MSN and Live messenger, you can place the fancy writing text in your online profiles, use them in conversations, forums and even for status messages on Yahoo Messenger! Logo . It is their first logo change since 1987 and it certainly feels fresher than their aging mark in Helvetica Bold Italic. Today, Microsoft announced a new logo using Segoe. Simple steps. Xbox ... About XBold Font. The newcomers seem more appropriate in their lightness and economy for screen display. Everything from the UI of Windows 8 down to the very logo of the company has that same look to it. Will they have to do another complete rebranding if Windows 8 is a flop? So it kind of makes sense for a conistent font used throughout their stuff and their corporate image. It’s built around a simple layout of “tiles” and the Segoe WP typeface. I really am not all that comfortable defending MS, but I think they’ve made the right choice here. Cool Fonts Online - Cool Fancy Stylish Font Generator is an online tool that provides a good way to instantly change fonts for your text. Available to United States residents. Like an iPad, but much blander. As you enter the text, the different fields in the results area under the Fancy Text Generator will automatically update with each showing your text in a unique and fancy text style. Also, you have your history quite mixed up. Yep, there were many changes to Segoe UI in Windows 8. in Technology, More And while I commend the daring simplicity of the symbol in the new logo (a welcome attitude in the wake of recent gradients and drop shadows), it has the same effect as the website design: so basic it’s banal. How Microsoft uses Segoe can determine its personality. Microsoft Windows 8 represents a dramatic change from previous Windows versions. Regarding Arial being replicated for Microsoft, there is another side of the story. Of course, both companies dabble on the other side, but those are their primary focuses. See, I’d agree that the (textual part of the) new logo is pretty lack-luster… The symbol part actually looks fairly good as, e.g., a favicon: But as for Segoe UI itself, I’m a huge fan, particularly of the newer version that comes with Windows 8. :), If anything, Apple is “late” and catching up. David Behrmann & Cleek Schrey, Issue Project Room, New York, “welkom, welcome, benvenuto, willkommen, velkom, dobro dosjlie” — poster for De Bijenkorf, More What I don’t like about it is that it’s a little too bland. Looking for beautiful font styles to write status or send messages on social networks like Instagram, Facebook, Twitter,...? :-). The generated text can also be used in Instagram, SMS, Contacts, Notes and so on. Maybe iPad seems like too much fun and too productive for some people, and they want a mouse-driven Excel on their iPad. It is very quick and simple to generate text - enter your text in the text field and the rest is taken care by Fancy Text Generator. I liked reading a bit about your interpretation of the Segoe font. Segoe should attempt to say nothing as the system font, yet Microsoft is making it say Microsoft. By clicking sign up, I agree that I would like information, tips, and offers about Microsoft Store and other Microsoft products and services. Then look no further, just go to coolfont.org! Updated Aug 24 , 2019. The history is much more interesting and includes both IBM and Monotype before Microsoft decided to incorporate it in Windows 3.1. The list is endless. I think that’s where the problem lies from the point of view of the article, that in the quest for neutrality all sources are converging on a single monolithic style. Read more. I still think we’ve (again) missed the point here. Free Download. The font used for its logotype is a custom corporate typeface designed by Erik Spiekermann. Microsoft ad: happy looking people who *are not me* using some indeterminate electronic device. *sigh*. I remember the controversy accompanying the releases of both Myriad and Segoe, that they were merely knockoffs of Frutiger. Or maybe the right one, but several years too late. What I find the most interesting is how they’re tying the branding of the entire company to an unproven product (Windows 8). I have noticed some changes that happens with Segoe UI typeface bundled in Windows 8. Another difference is that the Microsoft advert does not show us their product – the computer is turned so we don’t see the screen. It (along with Segoe UI Symbol) covers a really convenient range of Unicode characters, too. Looking for beautiful font styles to write status or send messages on social networks like Instagram, Facebook, Twitter,...? Our font generator works by taking normal text you input and converting it into a unique and fun font you can use. Font Generator; Blog; Designers; Stuff; XBold Font by Lyric Type. What has been befuddling me is that, though this wealth of options exists for distinctive typographic identities, why are so many designers defaulting to the same tired Helvetica/Gotham choices? Thanks to Microsoft we have the best humanist sans serif ever expected for UI use that is shipped with an operating system. @Hamranhansenhansen: If you kept up with the news, you would understand that Microsoft has been aiming to unify their brands and products, under a “One Microsoft” initiative. Thanks for reporting your concern. There are no commercial license purchase options. There are signs that Myriad is growing stale in Cupertino – Helvetica is gradually becoming Apple’s first choice on the screens of its devices, and we could see it replace Myriad in their marketing as well – but for now, it is clearly the face of Apple. @Damian Cugley, River, James: It seems like you guys don’t understand the differences between Microsoft and Apple. You’re now signed up to receive Microsoft Store emails. Apple ad: slick looking computer of heroic proportion waiting *for me* to use it to make something cool. You can use Fancy Text Generator to create lots of different styles of text which can be later used in Facebook / WhatsApp statuses and also for tweets on Twitter. The trend for mimicking other brands to “breed familiarity” says more about the exectutives of big companies these days and their paralysing advisity to creative risk-taking than the modern consumers needs. Today, Microsoft announced a new logo using Segoe.It is their first logo change since 1987 and it certainly feels fresher than their aging mark in Helvetica Bold Italic. Differentiation is what creates dramatic results instead of simply hiding behind more innovative brands. Perhaps it’s a hair-splitting rebuttal, but Segoe is not a Microsoft design or commission – it was an existing Monotype typeface that Microsoft licensed. At least 3 characters long. I never imagined Microsoft could come up with a logo that is even more boring than what they started with. It could be an ad for a department store like Target or Ikea. How to Create a Logo Using Logaster. So of course it makes sense that Apple’s site would feature their hardware, while Microsoft has a hardware-agnostic device. It displays a plethora of options in different font styles which can be copied to the clipboard and used wherever required. Enter brand name. Shareware, Non-Commercial. Apple’s identity is content, but the system font is not. Flattening the Lucida Grande into Helvetica as on iOS would make perfect sense. Metro is rectilinear and as such eminently conservative, despite its somewhat radical departure from previous MS UIs.
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